German car manufacturer Mercedes-Benz is contemplating on relaunch of its Maybach for the Indian market. The move comes in the wake of rising demand for the super rich cars in the market. Mercedes Benz Maybach is capable of running at 275km/hr speed and Mercedes may fix the price of this car as Rs51 million in India. The company’s Chief Executive said the Indian luxury car has such a dearth for supercars as the cost may be on par private jets.
The analysis of the last year’s economy by Forbes revealed that there have been 17 new billionaires in the Indian population adding to the already existing to make it 69. As a partner of Daimler AG, Mercedes has sold 200 Maybach in the world market under two models – Maybach 57 S and 62. In the Chinese car market Mercedes has been selling 20 units of this Maybach but as of now there is no fixed target for India.
The executive said since its launch in 2004 Maybach has been moving at its own speed and for the Indian car market it is too early. But the company intends for a second push, he added. In the event of the launch of this Mercedes Benz Maybach in India, Mercedes would face VWAG’s Bentley and BMW’s Rolls Royce in this sector. This strategy is to migrate to newer markets as the developed markets have come to soft pedaling.
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German coachbuilder, Xenatec, gets its kicks from making short cars long, long cars short, and long cars even longer. This is evident in their many zany interpretations, including their transformations for the Audi R8 and the Porsche 911. But their craziest package is yet to come with the Maybach Cruiserio Coupe, developed by Daimler and Saudi-based Auto Kingdom. There will only be 100 units built at a price of $940,000.
"The new Cruiserio coupe demonstrates a vision for design and production which AutoKingdom shares with the two German companies. This vision is the result of intellectual cooperation. The new generation features an advanced and ultra-elegant design by the most experienced and skilled automobile engineers and specialists who have deep knowledge of the demands of owners of luxury cars and their vision for an ultra-luxurious car which surpasses all what they saw in the past and is set to beat what they could see in the future."
The Cruiserio Coupe is powered by a V12 engine with an output of 605 HP and a sprint from 0 to 60 mph in 5.0 seconds, while top speed hits the 170 mph mark. Pretty amazing numbers considering we’re talking about a 5.7 meter luxury coupe.
UPDATE 12/29/2010: Well, it didn’t take long for the luxury ride to find its way into dealerships. We recently got word that the very first model of the Xenatec Maybach 57S Coupe is now being put up for sale by AutoKingdom, a luxury car dealer in Saudi Arabia for al ittle less than a million dollars. Incidentally, AutoKingdom is one of only two companies outside of Germany that has been given the rights to sell the limited-run vehicle with the other dealership being Russia’s ArmorTech Group.